QUICKLY FIX YOUR BUSINESS KNOWLEDGE AND TOOLS GAPS IN NO1 LIBRARY FOR FEMALE ENTREPRENEURS
CHECK YOUR PROGRESS
Unbelievably, over 10,000 business books are published each year, creating a dizzying array of choices for the entrepreneur.
This is a list of THE 20 highly recommended easy to understand and take to action books
that should be in the bookshelf/kindle of each Winnovator.
Chosen for each step and must-now today –
1. Business models. Subscription. Loyalty.
3. Marketing and growth hacking. Storytelling.
4. Virtual teams and productivity.
5. Consumer behaviour and data.
TOP BUSINESS BOOKS FOR FEARLESS FEMALE ENTREPRENEUR
TOPIC 1. BUSINESS MODELS AND CONSUMER BEHAVIOR
1.Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers by Alexander Osterwalder , Yves Pigneur.
Co-created by 470 “Business Model Canvas” practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. Along the way, you’ll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.
2. Bold: How to Go Big, Create Wealth and Impact the World by Peter H. Diamandis, Steven Kotler
Bold—a radical, how-to guide for using exponential technologies, moonshot thinking, and crowd-powered tools to create extraordinary wealth while also positively impacting the lives of billions.
Bold unfolds in three parts. Part One focuses on the exponential technologies that are disrupting today’s Fortune 500 companies and enabling upstart entrepreneurs to go from “I’ve got an idea” to “I run a billion-dollar company” far faster than ever before. Finally,Bold closes with a look at the best practices that allow anyone to leverage today’s hyper-connected crowd like never before. Here, the authors teach how to design and use incentive competitions, launch million-dollar crowdfunding campaigns to tap into ten’s of billions of dollars of capital, and finally how to build communities—armies of exponentially enabled individuals willing and able to help today’s entrepreneurs make their boldest dreams come true.
3. Oversubscribed: How to Get People Lining Up to Do Business with You by Daniel Priestley
- Shows leaders, marketers, and entrepreneurs how they can get customers queuing up to use their services and products while competitors are forced to fight for business
- Explains how to become oversubscribed, even in a crowded marketplace
- Is full of practical tips alongside inspiring examples to alter our mindsets and get us bursting with ideas
- Is written by a successful entrepreneur who’s used these ideas to excel in the ventures he has launched.
4. Hooked: How to Build Habit-Forming Products by Nir Eyal , Ryan Hoover
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.
This is a must have in your library if want to solve consumer problem and make them come back for more to YOU.
5. The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue by Robbie Kellman Baxter
When you create a product/service always ask a question- how many of those will customer need buy and how often? Then you will get a picture how many different customers you need to attracts to get traction. Then there comes a solution- membership/subscription based business model!
With great case studies from American Express, LinkedIn, CrossFit, Salesforce.com, SurveyMonkey, and more, this book will show you how to radically rethink how your organization can build loyalty, viral growth, and recurring revenue.
6. Ask : The counterintuitive online formula to discover exactly what your customers want to buy…create a mass of raving fans…and take any business to the next level
by Ryan Levesque
Ask is based on the compelling premise that you should NEVER have to guess what your prospects and customers are thinking. The Ask Formula revealed in this book has been used to help build multi-million dollar businesses in 23 different industries, generating over $100 million dollars in sales in the process.
This book is powerful and must read when you/just before/planning go to stage of building Minimum Viable Product.
“Investigation based sales is the most profitable type of selling. Ryan Levesque explains how to utilize this powerful technique beautifully in his book ASK.”
– James Schramko, SuperFastBusiness.com
7. Scaling Up: How a Few Companies Make It…and Why the Rest Don’t
by Verne Harnish
Winner of the 2015 International Book Awards for General Business.
Scaling Up focuses on 4 major decision areas every company must get right: People, Strategy, Execution, and Cash. The book includes a series of new one-page tools including the updated One-Page Strategic Plan and the Rockefeller Habits ChecklistTM, which more than 40,000 firms around the globe have used to scale their companies successfully — many to $1 billion and beyond.
8. Buyer Personas: How to Gain Insight into your Customer’s Expectations, Align your Marketing Strategies, and Win More Business by Adele Revella
Value lab at Skinoholist help you understand what your customer segments are and give tools how to identify them. This book goes deeper. Your customer segment is your big data. It is your commodity that you define. Define and USE it successfully.
TOPIC 2. BUSINESS MANAGEMENT AND LEADERSHIP
9. Virtual Freedom: How to Work with Virtual Staff to Buy More Time, Become More Productive, and Build Your Dream Business by Chris C. Ducker
“Think about the most useful book you’ve ever read. It will now become the second most useful. This is the field guide for building a team, outsourcing, and taking back control of your life.”
—Jay Baer, New York Times bestselling author of Youtility
The above quote pretty much describes why you should read the book if you are serious about your effective and straightforward journey to success. From top business books this one is definitely on the list for low budget launch and location independent entrepreneurs.
TOPIC 3. MARKETING and COMMUNICATION
10. Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
by Gary Vaynerchuk
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.
Founder of Skinoholist, Aukse Zilenaite, is the biggest fan of Gary Vaynerchuk. In fact this website, was created while listening to #askgaryvee show on Youtube.
11. Yes!: 50 Scientifically Proven Ways to Be Persuasive Paperback – December 29, 2009 by Noah J. Goldstein Ph.D., Steve J. Martin , Robert B. Cialdini Ph.D.
Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
12. The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits by Russell Glass, Sean Callahan
The book uses real-life examples—from Nate Silver to Copernicus, and Apple to Blackberry—to demonstrate how the winners of the future will use big data to seek the truth. Written by a marketing journalist and the CEO of a multi-million-dollar B2B marketing platform that reaches more than 90% of the U.S. business population, this book is a comprehensive and accessible guide on how to win customers, beat competitors, and boost the bottom line with big data.
13. The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand by Ekaterina Walter, Jessica Gioglio
Attention is the new commodity. Visual Storytelling is the new currency.
- Human brain processes visuals 60,000x faster than text.
- Web posts with visuals drive up to 180% more engagement than those without.
- Viewers spend 100% more time on web pages with videos.
Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media.
Serious about 5 steps program to your product in Winnovators hub? Get this book.
14. Growth Hacking Handbook: 100 practical startup growth tactics by Jon Yongfook
Test. Evaluate. Repeat.
Todays modern companies use a variety of online marketing tactics in order to grow.
This book gives you 100 of these tactics.
You cannot start company if you do not know what growth hacking and technical marketing is. Grab the book.Its simple and straightforward implementation.
TOPIC 4. PRODUCTIVITY
15. Daily Rituals: How Artists Work by Mason Currey
161 inspired—and inspiring—minds, among them, novelists, poets, playwrights, painters, philosophers, scientists, and mathematicians, who describe how they subtly maneuver the many (self-inflicted) obstacles and (self-imposed) daily rituals to get done the work they love to do. The best minds and history changing heroes were not born productive, they made their days productive. Make your day productive. Stop procrastination and feeling of guilt that you never start living your dream life.
16. Triggers: Creating Behavior That Lasts–Becoming the Person You Want to Be
by Marshall Goldsmith Mark Reiter
Do you ever find that you are not the patient, compassionate problem solver you believe yourself to be? Are you surprised at how irritated or flustered the normally unflappable you becomes in the presence of a specific colleague at work? Have you ever felt your temper accelerate from zero to sixty when another driver cuts you off in traffic?In Triggers, his most powerful and insightful book yet, Goldsmith shows how we can overcome the trigger points in our lives, and enact meaningful and lasting change.
Change, no matter how urgent and clear the need, is hard. Knowing what to do does not ensure that we will actually do it. We are superior planners, says Goldsmith, but become inferior doers as our environment exerts its influence through the course of our day. We forget our intentions. We become tired, even depleted, and allow our discipline to drain down like water in a leaky bucket. In Triggers, Goldsmith offers a simple “magic bullet” solution in the form of daily self-monitoring, hinging around what he calls “active” questions.
Do not forget your intentions. Take what you want now. Start here.
TOPIC 5. MOTIVATIONAL AND TRANSFORMATIONAL
17. Think and Grow Rich by Napoleon Hill
Just get it and download it to your smartphone. Always carry. Sounds freaky, but it reminds you why you chose to succeed and there is no way back. Yes, you are successful woman from this moment. If you choose to….
18. The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph by
“The impediment to action advances action. What stands in the way becomes the way.” — Marcus Aurelius. We are stuck, stymied, frustrated. But it needn’t be this way. Would you like to learn to use obstacles to your advantage?
19. #GIRLBOSS by Sophia Amoruso
It was there that Sophia decided to start selling vintage clothes on eBay. Eight years later, she is the founder, CEO, and creative director of Nasty Gal, a $100 million plus online fashion retailer with more than 350 employees. Sophia’s never been a typical CEO, or a typical anything, and she’s written #GIRLBOSS for outsiders (and insiders) seeking a unique path to success, even when that path is winding as all hell and lined with naysayers.
20. You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome by Jen Sincero
The name of the book tells everything. Doubt is your killer. Your biggest demon. If you feel it has been stopping you from ever thinking about your dreams, it’s time for transformation.
Bestselling author, speaker and world-traveling success coach, Jen Sincero, cuts through the din of the self-help genre with her own verbal meat cleaver in You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life.
In this refreshingly blunt how-to guide, Sincero, serves up 27 bite-sized chapters full of hilariously inspiring stories, life-changing insights, easy exercises and the occasional swear word.
You were inspired, developed your business rules.
Now it is time to find your niche! Fire with passion offers you
223 niches list EBOOK
30 tools how to find and identify niche. Teaches you how to recognize opportunity.
1thingy-business series- inspires you to think outside the box! and
…the life of any startup can be divided into two parts – before product/market fit and after product/market fit.”Marc Andreesen
Give yourself a chance,
Give yourself the moment,
Give yourself the freedom,
Give yourself the power,
Give yourself the confidence,
Live for today not for tomorrow,
Live the EXTREME !!!!!!!
Because you got yourself only one life… LIVE IT !!!!
You will not last long if you have 0 passion and interest in the industry, service or product. Losing interest in business is very easy with pressure coming from all sides. But we all know that the biggest enemy is usually our mindset. The only sword we have is our passion.
That is why Skinoholist built a tool which in 20 min allows to identity you the first 3 niches that you personally should start entrepreneur journey in. Identify your passion and launch business built around it. That is the strongest rule to adhere to.
If you’re about to start a new venture, ask yourself: What is becoming possible or necessary that wasn’t possible before? Is a new product or service able to take over an existing market or create a new market?
When Aukse Zilenaite founded Skinoholist, she looked around, remembered her struggles and battles.
Aukse saw much encouragement and still sad statistics about women empowerment, but NO tool that leads step by step woman to start her business. Information is there, however, too much noise and no encouraging tools for woman.
And here you are!
The disruption is that you are already in the 2nd step and once you reach tenth – you have constructive guidance, community and knowledge for your fearless female entrepreneur startup.
Do not waste time and effort for an idea that has a short lifespan. If you already have second and 1st rule in mind, you will instantly aim big. Our passion leads to big visions. Big visions create new trends. When your vision kick start a new trend, you inspire others. Therefore:
You should understand the size of your market, because only 3% might be interested in your product/service.
After you know the exact size of market, you still need validation. For that you have to drop any assumptions about your prospective client. Because at this stage he/she is not a prospective client. Until you validate your market.
The most successful entrepreneurs rely on influencers, friend, family, collaborators, alumni, early customers, third sector, social enterprises.
You business plan should and must include section of strategic partnerships. By starting with those that you trust, apply trust building strategies and build a network that will grow your business.
Risk management is implemented from the beginning. Exit strategy outlined in your business plan. There is no question about running out of options, because each operational step is safeguarded.
There is no failure, because you never risk with everything you have.
You develop your intuition when you understand your customers preferences and needs– who are changing every day due to lifestyle changes.
The world is changing more than ever. You need that entrepreneurial vision that keeps telling you when to leave, when to enter, when to shock and win.
The challenge is to keep commitment to your brand and be flexible and determined to help your customers with the best new solutions once market is validated.
Do not procrastinate. Your business plan should tell you- that you start small and grow.
You do not need to start with all of the product features at once! You will simply waste a lot of time, and what will you amaze your customers later with?
Forget perfection and massive business. Start. Start today and grow step by step.
Do not belief your theories. Once you launch, all monitoring and evaluation systems should be set up in place. There are amazing tools that tells you on your screen how your business is doing, how each campaign and channel is serving your goals.
Metrics (like cost of client acquisition, facebook page likes) can be easily monitored.
However, your creative side might fight the numbers. Always have your mind set to flexibility based on market needs. And adjust your creativity to what you see!
Numbers and customers feedback – is your strength and confirmation.
You can develop a product with amazing value proposition plus unique selling point. It can be one of the kind, but without distribution you will stand alone holding product in your hands like a baby.
There are many distribution models. You should determine which model of distribution is best for your product.
Distribution model affects pricing, revenue model, marketing strategy, future growth.
You need to know and set your KPIs (key performance indicators).
You need to know how much your business is able to generate if you put in one dollar + 1 hour.
Measure not only in dollars, but measure in time.
Metrics are essential part of business.
What this rule means is that you need to develop knowledge about business planning and marketing before hiring people, let alone -outsourcing. If you have no idea about their function and what they do – you will not understand how to monitor their success.
Take time to find people who learn fast and can be part of your vision. If you feel that they do not support your vision and might leave in a week, do not waste time. Do not rely on old methods of recruitment. You build long term business, therefore, creativity should be your priority.
We look too often from far into our ideals, and feel far from our dreams, goals and vision.
Empowerment comes into play when we live by the rule attract-reflect-become and mirror.
Express gratefulness, because it has the most healing energy.
Gratefulness has a binding force. Use it to feel love inspires creativity like nothing else.Say thank you for this moment.
The above set of rule is the best rule you can apply to manage your communication with your co-founders, colleagues, family and friend. This is amazing self-control that brings you wisdom and saves you energy. Words can be forgiven, but can they be forgotten?
This rule comes from Mark Twain quote. It is important to stop yourself before getting into argument. Arguments never lead us to creativity. Especially arguments with people who wants us to waste our energy and slip on the slippery argument way.
Your personal relations, communication and choices you make have effect on your business. As you take responsibility for people you hire, you also take responsibility for you actions.
You need to lead healthy lifestyle in order to stay productive and happy with your business growth. Your employees and colleagues reflect how health conscious is your organisation. There are choices you can make to support healthy and friendly atmosphere in your company.
However, you always remember the beginning and mission of the journey.
If you change your ground rules, it means you lie to yourself and others.
There are no universal rules for being an entrepreneur. The above rules just help you to start.
These rules are your mindsets. They help your mind have a direction, vision and courage.
The most important is to have mind set to specific rules. Audit rules during journey and share rules that helped you with others. Be our inspiration.
This is an interactive list.
– add a founder who inspired you.
– vote if you like founder. If you vote, we get an interview or even webinar with them for you and you get to ask important questions. We promise to let you know about coming interview, if you vote!
– comment and let us know exactly what are you curious about their success, tools they have used and strategies.
– share this list and we let girls conquer the world together!
We are compiling an inspiring list that skinoholist.co.uk community of fearless female entrepreneurs can look up to!
CEO of Jellyvision, a multimedia production company that is best known for making the You Don't Know Jack games
CEO of ZootRock: automated content for your social media accounts. Aussie taking on Silicon Valley. #500strong
Founder of @SourceBottle - Free media queries from journalists & bloggers. For journalists & bloggers needing sources + anyone wanting free publicity and @TheMediaBag - We match journalists + bloggers with products and services. Pitch your product or service to targeted media to get reviewed. Australia
Bree Mitchelson is the founder of human and social capital company The Strategist Group and more recently, Strategist Learning and Development, a Registered Training Organisation.
Commencing her career in human resources before moving into executive search and human capital consulting, Ms Mitchelson has advised a wide range of industries both in Australia and the UK, spanning resources, manufacturing, IT, professional services and finance.
She launched The Strategist Group in 2008. Since then, the company has has developed an enviable reputation for tailoring innovative resourcing strategies that address a changing employment market with market leading results. Since its inception, the company has expanded to open an office in Melbourne and today team members work with a range of major ASX and private companies across Australia and New Zealand.
Building on the success of her first company, Ms Mitchelson founded Strategist Learning and Development last year and in doing so launched the nationally recognised Certificate IV in Recruitment Sourcing. This is the only accredited program in the field of strategic recruitment sourcing within Australia, and was developed over a 12 month period in close collaboration with key industry contributors.
Ms Mitchelson has a Bachelor of Commerce (Psychology and Human Resource Management), Certificate IV in Training and Assessment and is currently completing a Graduate Certificate in Change Management with Australian Graduate School of Management (AGSM)
She is passionate about improving and raising standards within the recruitment industry through through training and innovation.
Desiree Vargas Wrigley
Co-Founder and CEO of GiveForward, a crowdfunding platform for out of pocket medical expenses.
Co-founder of Remember The Milk, an app to help manage your tasks.
From Sydney, now in San Francisco.
Co-inventor of Sproutel / Jerry the Bear (@DiabetesBear) and @Design4America. Providence, RI
Cofounder of OutTrippin, Indi has focused her passion for travel on empowering a huge network of travel writers to put together tailored trip itineraries for travellers.
Jennifer Fitzgerald @ PolicyGenius
Jennifer Fitzgerald is the CEO and co-founder of PolicyGenius, a startup that provides online education and shopping for consumer insurance. She writes about insurance and personal finance, drawing from years of experience in consumer financial services and wealth management. Previously, Ms. Fitgerald was a consultant at McKinsey & Company, where she advised Fortune 500 financial services companies. She holds a B.A. from Florida State university, a J.D. from Columbia Law School and is a licensed insurance broker.
She's also an expert in Eddie Murphy's early works.
Co-founder & CEO of Polyvore. Ex-Googler. Silicon Valley, CA
Co-Founder and President of Eventbrite.com. San Francisco, CA
In 2006, she jumped into the startup scene with her husband as co-founder. Their company, Eventbrite, has since raised $80 million. Eventbrite merges ecommerce with the social graph to democratize event ticket sales, and it's likely you've used the platform to purchase tickets — the platform has helped event organizers sell more than $1 billion in ticket sales. Hartz is a proponent of fostering happiness in the workplace, and Eventbrite has been named one of the best places to work in the Bay Area.
Founder Kuratur.com now. Was founder of BeautyRiot.com. Believe in the power of being nice. American misfit kid.
Founder of Essential Baby - the largest online parenting community in Australia (and one of the largest women's communities) providing information and resources for conception, pregnancy, birth, baby, parenting and women's lifestyle!
Co-founder of @edtrips. Changing teacher-led travel for the better.
The latest Tweets from Deena Varshavskaya (@siberianfruit). CEO @Wanelo. Collector of psychedelic leggings. San Francisco, CA
Co-inventor of Sproutel / Jerry the Bear (@DiabetesBear) and @Design4America. Providence, RI
Medical Diagnostics Game Changer
words of encouragement for women
words of encouragement for women. Why do we need them so often?
They are never empowering enough compared to tools resources and true help that women need.
Words of encouragement for women – works when we are true to ourselves and say
that we want and that we can get it.
We want Change, we want opportunity, we want to be leaders in good change.
We have each other. We have all resources.
Skinoholist is both a symbol and community of fearless female entrepreneurs.
There is a vision we are all born with. We all have big purpose. Unlock yourself today. There is no limit once you truly decide to work on your life and change life of others. There is only one person who can set limits. Its you.
Skinoholist founder created this with a hope that You, who is reading now this page will take action and use resources that were gathered in 1000 of hours.
You don’t need any support, you have Skinoholist and your big heart and passion. That is all you need now.
Feeling out of options? Opportunity recognition is not a skill we are born with.
You can find tools that will make you see world around you full of opportunities.
What is holding you back? Fear, time, doubt? Then why are you holding on to them?
words of encouragement for women
is not a tool. Here you can find actual tools to pursue your happiness
Community is here for encouragement: follow us on Twitter, we are weekly on Periscope.
You have an amazing destiny. Start business today with your passion that you were born with.
You don’t need any knowledge, because all of the tools, resources, guidance is provided here.
Each step you take has an effect in your future. Words or your thought can only encourage, but all that matters are actions. Are you prepared to prove yourself? You matter to us all. Your actions matter to women around you.
Don’t seek an example and inspiration, become one.
- Please recheck your ID.