You will not last long if you have 0 passion and interest in the industry, service or product. Losing interest in business is very easy with pressure coming from all sides. But we all know that the biggest enemy is usually our mindset. The only sword we have is our passion.
That is why Skinoholist built a tool which in 20 min allows to identity you the first 3 niches that you personally should start entrepreneur journey in. Identify your passion and launch business built around it. That is the strongest rule to adhere to.
If you’re about to start a new venture, ask yourself: What is becoming possible or necessary that wasn’t possible before? Is a new product or service able to take over an existing market or create a new market?
When Aukse Zilenaite founded Skinoholist, she looked around, remembered her struggles and battles.
Aukse saw much encouragement and still sad statistics about women empowerment, but NO tool that leads step by step woman to start her business. Information is there, however, too much noise and no encouraging tools for woman.
And here you are!
The disruption is that you are already in the 2nd step and once you reach tenth – you have constructive guidance, community and knowledge for your fearless female entrepreneur startup.
Do not waste time and effort for an idea that has a short lifespan. If you already have second and 1st rule in mind, you will instantly aim big. Our passion leads to big visions. Big visions create new trends. When your vision kick start a new trend, you inspire others. Therefore:
You should understand the size of your market, because only 3% might be interested in your product/service.
After you know the exact size of market, you still need validation. For that you have to drop any assumptions about your prospective client. Because at this stage he/she is not a prospective client. Until you validate your market.
The most successful entrepreneurs rely on influencers, friend, family, collaborators, alumni, early customers, third sector, social enterprises.
You business plan should and must include section of strategic partnerships. By starting with those that you trust, apply trust building strategies and build a network that will grow your business.
Risk management is implemented from the beginning. Exit strategy outlined in your business plan. There is no question about running out of options, because each operational step is safeguarded.
There is no failure, because you never risk with everything you have.
You develop your intuition when you understand your customers preferences and needs– who are changing every day due to lifestyle changes.
The world is changing more than ever. You need that entrepreneurial vision that keeps telling you when to leave, when to enter, when to shock and win.
The challenge is to keep commitment to your brand and be flexible and determined to help your customers with the best new solutions once market is validated.
Do not procrastinate. Your business plan should tell you- that you start small and grow.
You do not need to start with all of the product features at once! You will simply waste a lot of time, and what will you amaze your customers later with?
Forget perfection and massive business. Start. Start today and grow step by step.
Do not belief your theories. Once you launch, all monitoring and evaluation systems should be set up in place. There are amazing tools that tells you on your screen how your business is doing, how each campaign and channel is serving your goals.
Metrics (like cost of client acquisition, facebook page likes) can be easily monitored.
However, your creative side might fight the numbers. Always have your mind set to flexibility based on market needs. And adjust your creativity to what you see!
Numbers and customers feedback – is your strength and confirmation.
You can develop a product with amazing value proposition plus unique selling point. It can be one of the kind, but without distribution you will stand alone holding product in your hands like a baby.
There are many distribution models. You should determine which model of distribution is best for your product.
Distribution model affects pricing, revenue model, marketing strategy, future growth.
You need to know and set your KPIs (key performance indicators).
You need to know how much your business is able to generate if you put in one dollar + 1 hour.
Measure not only in dollars, but measure in time.
Metrics are essential part of business.
What this rule means is that you need to develop knowledge about business planning and marketing before hiring people, let alone -outsourcing. If you have no idea about their function and what they do – you will not understand how to monitor their success.
Take time to find people who learn fast and can be part of your vision. If you feel that they do not support your vision and might leave in a week, do not waste time. Do not rely on old methods of recruitment. You build long term business, therefore, creativity should be your priority.
We look too often from far into our ideals, and feel far from our dreams, goals and vision.
Empowerment comes into play when we live by the rule attract-reflect-become and mirror.
Express gratefulness, because it has the most healing energy.
Gratefulness has a binding force. Use it to feel love inspires creativity like nothing else.Say thank you for this moment.
The above set of rule is the best rule you can apply to manage your communication with your co-founders, colleagues, family and friend. This is amazing self-control that brings you wisdom and saves you energy. Words can be forgiven, but can they be forgotten?
This rule comes from Mark Twain quote. It is important to stop yourself before getting into argument. Arguments never lead us to creativity. Especially arguments with people who wants us to waste our energy and slip on the slippery argument way.
Your personal relations, communication and choices you make have effect on your business. As you take responsibility for people you hire, you also take responsibility for you actions.
You need to lead healthy lifestyle in order to stay productive and happy with your business growth. Your employees and colleagues reflect how health conscious is your organisation. There are choices you can make to support healthy and friendly atmosphere in your company.
However, you always remember the beginning and mission of the journey.
If you change your ground rules, it means you lie to yourself and others.
There are no universal rules for being an entrepreneur. The above rules just help you to start.
These rules are your mindsets. They help your mind have a direction, vision and courage.
The most important is to have mind set to specific rules. Audit rules during journey and share rules that helped you with others. Be our inspiration.
This is an interactive list.
– add a founder who inspired you.
– vote if you like founder. If you vote, we get an interview or even webinar with them for you and you get to ask important questions. We promise to let you know about coming interview, if you vote!
– comment and let us know exactly what are you curious about their success, tools they have used and strategies.
– share this list and we let girls conquer the world together!
We are compiling an inspiring list that skinoholist.co.uk community of fearless female entrepreneurs can look up to!
CEO of Jellyvision, a multimedia production company that is best known for making the You Don't Know Jack games
CEO of ZootRock: automated content for your social media accounts. Aussie taking on Silicon Valley. #500strong
Founder of @SourceBottle - Free media queries from journalists & bloggers. For journalists & bloggers needing sources + anyone wanting free publicity and @TheMediaBag - We match journalists + bloggers with products and services. Pitch your product or service to targeted media to get reviewed. Australia
Bree Mitchelson is the founder of human and social capital company The Strategist Group and more recently, Strategist Learning and Development, a Registered Training Organisation.
Commencing her career in human resources before moving into executive search and human capital consulting, Ms Mitchelson has advised a wide range of industries both in Australia and the UK, spanning resources, manufacturing, IT, professional services and finance.
She launched The Strategist Group in 2008. Since then, the company has has developed an enviable reputation for tailoring innovative resourcing strategies that address a changing employment market with market leading results. Since its inception, the company has expanded to open an office in Melbourne and today team members work with a range of major ASX and private companies across Australia and New Zealand.
Building on the success of her first company, Ms Mitchelson founded Strategist Learning and Development last year and in doing so launched the nationally recognised Certificate IV in Recruitment Sourcing. This is the only accredited program in the field of strategic recruitment sourcing within Australia, and was developed over a 12 month period in close collaboration with key industry contributors.
Ms Mitchelson has a Bachelor of Commerce (Psychology and Human Resource Management), Certificate IV in Training and Assessment and is currently completing a Graduate Certificate in Change Management with Australian Graduate School of Management (AGSM)
She is passionate about improving and raising standards within the recruitment industry through through training and innovation.
Desiree Vargas Wrigley
Co-Founder and CEO of GiveForward, a crowdfunding platform for out of pocket medical expenses.
Co-founder of Remember The Milk, an app to help manage your tasks.
From Sydney, now in San Francisco.
Co-inventor of Sproutel / Jerry the Bear (@DiabetesBear) and @Design4America. Providence, RI
Cofounder of OutTrippin, Indi has focused her passion for travel on empowering a huge network of travel writers to put together tailored trip itineraries for travellers.
Jennifer Fitzgerald @ PolicyGenius
Jennifer Fitzgerald is the CEO and co-founder of PolicyGenius, a startup that provides online education and shopping for consumer insurance. She writes about insurance and personal finance, drawing from years of experience in consumer financial services and wealth management. Previously, Ms. Fitgerald was a consultant at McKinsey & Company, where she advised Fortune 500 financial services companies. She holds a B.A. from Florida State university, a J.D. from Columbia Law School and is a licensed insurance broker.
She's also an expert in Eddie Murphy's early works.
Co-founder & CEO of Polyvore. Ex-Googler. Silicon Valley, CA
Co-Founder and President of Eventbrite.com. San Francisco, CA
In 2006, she jumped into the startup scene with her husband as co-founder. Their company, Eventbrite, has since raised $80 million. Eventbrite merges ecommerce with the social graph to democratize event ticket sales, and it's likely you've used the platform to purchase tickets — the platform has helped event organizers sell more than $1 billion in ticket sales. Hartz is a proponent of fostering happiness in the workplace, and Eventbrite has been named one of the best places to work in the Bay Area.
Founder Kuratur.com now. Was founder of BeautyRiot.com. Believe in the power of being nice. American misfit kid.
Founder of Essential Baby - the largest online parenting community in Australia (and one of the largest women's communities) providing information and resources for conception, pregnancy, birth, baby, parenting and women's lifestyle!
Co-founder of @edtrips. Changing teacher-led travel for the better.
The latest Tweets from Deena Varshavskaya (@siberianfruit). CEO @Wanelo. Collector of psychedelic leggings. San Francisco, CA
Co-inventor of Sproutel / Jerry the Bear (@DiabetesBear) and @Design4America. Providence, RI
Medical Diagnostics Game Changer